Last Updated: September 2026

At Ruvaaya, we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains what information we collect when you visit www.ruvaaya.com, place an order, contact us, or otherwise interact with Ruvaaya, and how we use that information.

By using our Website or providing your information to us, you acknowledge the practices described in this Privacy Policy.

When you browse our Website, place an order, contact us, or make an enquiry, we may collect information such as:

* Your name

* Mobile number

* Email address

* Billing and shipping address

* Order and purchase details

* Payment and transaction details

* Information you provide when contacting us regarding an order, product or enquiry

* Any other information you voluntarily provide to us

We collect information that is reasonably necessary to process your orders, provide our services, communicate with you and operate our business.

When you visit our Website, certain information may also be collected automatically through cookies and similar technologies. This may include information such as your IP address, browser type, device information, pages viewed and general Website usage information.

This helps us keep the Website functioning properly, understand how customers use it and improve your shopping experience.

We may use your personal information to:

* Process and fulfil your orders

* Process or facilitate payments

* Arrange shipping and delivery

* Send order confirmations, invoices, payment updates and delivery updates

* Respond to your questions and provide customer support

* Process returns, exchanges or other order-related requests

* Improve our Website, products and customer experience

* Maintain Website security and help prevent fraud or misuse

* Send information about new collections, launches, offers and promotions, where permitted and where you have provided the required consent

* Maintain appropriate business, accounting and transaction records

* Comply with applicable legal and regulatory requirements

* Protect our rights, customers, Website and business

Payments on the Ruvaaya Website are processed through Razorpay, our third-party payment gateway.

When you make a payment, Razorpay may collect and process information required to complete the transaction, including payment method and transaction-related information, in accordance with its applicable terms and privacy policy.

Ruvaaya does not ordinarily receive or store your complete debit card, credit card, UPI, net banking or other payment credentials.

We may retain transaction-related information such as the order amount, transaction status, payment reference and date of payment for order processing, customer support, accounting, reconciliation and applicable legal requirements.

Ruvaaya uses Odoo for its Website and certain order and business management functions.

We use Razorpay to process payments made through our Website.

We use Shiprocket to manage shipping and delivery of orders. To fulfil your order, relevant information such as your name, mobile number, shipping address and order details may be shared with Shiprocket and the relevant delivery partner.

We may also use other service providers when reasonably necessary for Website hosting, technology, customer support, analytics, communications or other business functions.

These service providers receive only the information reasonably required to provide their respective services and may process such information in accordance with their applicable privacy policies and terms.

Our Website may use cookies and similar technologies to:

* Keep the Website functioning properly

* Remember certain preferences

* Maintain shopping-cart and session functionality

* Understand how visitors use our Website

* Improve Website performance and user experience

* Support analytics and, where applicable, marketing activities

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect some Website functionality.

Where permitted by applicable law and with the required consent, we may use your contact information to send you promotional communications about Ruvaaya, including new collections, launches, offers and special promotions.

You may opt out of promotional communications at any time by using the unsubscribe option provided in the communication or by contacting us.

Even if you opt out of promotional communications, we may continue to send essential communications relating to your orders, payments, deliveries or enquiries.

We do not sell your personal information.

We may share your information where reasonably necessary to provide our products and services or operate our business, including with:

* Odoo and relevant technology service providers

* Razorpay and other payment service providers

* Shiprocket and relevant shipping or delivery partners

* Website, hosting and technical service providers

* Analytics or marketing service providers, where applicable

* Professional advisers or authorities where required by law

We may also disclose information where necessary to comply with legal requirements, prevent fraud or misuse, enforce our policies or protect our rights, customers or Website.

Our Website may contain links to third-party websites or services, including payment services and social media platforms.

Ruvaaya does not control the privacy practices or security of third-party websites. We recommend reviewing their respective privacy policies before providing them with personal information.

We take reasonable measures to protect your personal information against unauthorised access, misuse, loss or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. While we take reasonable precautions, we cannot guarantee absolute security of your information.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

* Fulfilling and maintaining records of your orders

* Providing customer support

* Processing returns or exchanges

* Maintaining business and financial records

* Complying with applicable legal, tax and regulatory requirements

* Resolving disputes and enforcing our policies

When information is no longer required, we may securely delete or anonymise it, subject to applicable legal requirements.

Subject to applicable law, you may have the right to:

* Ask what personal information we hold about you

* Request correction of inaccurate or incomplete information

* Request deletion of your personal information where applicable

* Withdraw consent where processing is based on consent

* Raise a concern or complaint regarding the handling of your personal information

To exercise an applicable right or raise a privacy-related concern, please contact us using the details below.

We may need to verify your identity before processing certain requests.

Our Website is intended for general audiences and is not specifically directed towards children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

We may update this Privacy Policy from time to time to reflect changes in our business, Website, technology, applicable laws or privacy practices.

Any updated version will be posted on this page with a revised “Last Updated” date.

If you have any questions about this Privacy Policy, wish to exercise an applicable privacy right, or have a concern regarding your personal information, please contact us: